The idea behind the balloon illustration
Our most natural tendency as illustrators is to create oniric and open to interpretation designs. Sometimes we can associate those illustrations with some elements in nature.
This collection came from pure randomness or from a simple thought or influence in mind, while messing around on paper. It tends to represent a bit more of our particular style of illustrating.
We call them mutants because they keep changing perspectives and even to us they are always mutating, as our brand.
Intended to be somewhat of a hot air balloon that carried a heart as its basket. Eventually the basket fell off, and the prevailing design was the balloon itself.
The people who saw it always seemed to come up with a whole new view of this little one. Thus allowed us to look at it in a different way.
A brain, a jellyfish or a tree are the most common associations we hear. That being said we searched into making the most of this adaptable design and using it once as the former online shop logo, for example.
Designed with a thin point pilot pen, this illustration presents its simplicity and delicateness as the strongest qualities.